I'm Sasha — Alexander Merkushev. Marketing and IT for industrial B2B: websites, CRM, automation, advertising. I take on strategy and demand generation, so you can run the business.
Results you can measure
building and managing brands
where clients and brands operate
in orders for a brand in year one — a real client result in complex B2B
System and transparency — you see what worked and how
Marketing stalls and no one owns it
No time, no expertise
Marketing needs a systematic focus you don't have in-house. It never gets done and the budget leaks away.
An in-house CMO is expensive and slow
Hiring a senior marketer is risky: a high salary, a long ramp-up, and you may pick the wrong person.
Agencies don't dig in
They deliver «creative for creative's sake» without grasping the product, the long sales cycle or the technical detail.
Results in complex niches
Projects are anonymized at clients' request — but the substance and the numbers are real. From launching new brands to entering international markets.
WOLTEK. A name that survives a phone call
A supplier of metal and components had worked for years without a name — in tenders and invoices it was mixed up with a dozen neighbours. Nine worked-through name options, chosen by ear and by dictation, plus a mark and a six-page logo book.
Taking a Russian manufacturer into the Persian Gulf markets
An international brand from scratch in English, products redesigned for the market, exhibition materials and an English-language website. Promotion across the Persian Gulf states.
The company sold 15-million houses with nowhere to show them
I pulled the selling substance out of the technical documents and built a range on three price levels — from 7, from 10 and from 15 million roubles. Identity and a showcase site with open prices.
The ads kept running, and nobody knew where the deals came from
I brought scattered data sources into one picture and found the break that made enquiries arrive from nowhere. I took apart the contractor's campaigns and built my own.
A brand in a demanding niche in one year
From zero to trust and recognition within a year in a high-tech industrial niche. Marketing support for production-line sales.
* We do not disclose company names — we work under non-disclosure agreements. Names of brands created from scratch stay: without the name the work makes no sense. Details on specific projects are shared in a personal meeting.
Full cycle — one point of contact
From strategy to a working sales system. Not a patchwork of contractors, but a single architecture built for your niche.
Strategy and positioning
Unpacking the product, differentiation, a clear offer the market understands.
Branding and touchpoints
Every client touchpoint — website, presentations, proposals, social — speaks the same language.
Lead generation and funnels
Channels aimed at B2B decision-makers: a predictable flow instead of spikes, adjusted for a long deal cycle.
Sales system and CRM
Bitrix24 plus sales-team consulting: stages, scripts, higher conversion to orders.
End-to-end analytics
You can see which ruble came from where. Decisions are made by the numbers.
AI automation and integrations
Marketing and sales routine on autopilot: leads, reminders, reports. Integrations with 1C, the website and telephony. AI where it genuinely speeds things up.
A marketing pipeline instead of one-off tasks
One connected flow: from strategy to revenue, with analytics at every step.
A marketing lead on your side
I join the project as a leader: I get to know the product and the client and set the agenda myself. I make the complex simple.
Turnkey
I run marketing as if it were my own, with no micromanagement on your side.
I own the result
We measure ourselves by leads and sales. Transparent KPIs.
Red Team
I stress-test every decision before spending the budget.
Human, no hype
No «gurus», no promises of miracles. Calm confidence and honest timelines.
A leader's personal accountability + the strength of a team
Alexander
I run marketing for several B2B companies in metals, manufacturing and construction in parallel — at the level of strategy and the architecture of the whole system.
A background in architecture and design practice: I set the brief and sign off work at art-director level, so visuals and meaning stay aligned. From brand platform to end-to-end analytics and CRM automation.
Clear from the first step
Diagnostics
A marketing audit: a snapshot of problems and growth points, backed by numbers. Useful in its own right.
Roadmap
A clear plan: what we do, in what order, and why.
Monthly retainer
I run marketing on a monthly basis, with major projects billed separately. Predictable.
The essentials, briefly
How much does it cost?
It depends on scope and cadence. We start with a free review and a road map — then the core from RUB 100,000 a month plus channels and large projects billed separately. No surprises: we agree the range up front.
How do you measure results?
By leads, inquiries and sales, not «reach». At the start we lock in KPIs and set up end-to-end analytics — you see which ruble came from where.
Do you work with our niche?
The focus is complex B2B with a long cycle and a high ticket: metals, manufacturing, equipment, construction, export. If the product is technically complex, it's our territory.
How soon can you start?
The diagnostic and roadmap usually take 2–3 weeks. We launch the first real activities in parallel, without waiting for the «perfect» plan.
Confidentiality?
We work under contract and are ready to sign an NDA. Details on specific projects and clients are shared only in a personal meeting.
Let's take marketing off your plate
Tell us about your business and your goal — we'll come back with an honest assessment and first steps.
Rising revenue, falling costs — that's the north star.